Punish the Players

Companies only profit when we, the people, buy into their promises. Are we all agreed on that point? It might not feel like much of a protest, but when we all stop buying a product or service, the company fails. It really is that simple.

Protests are underway against the Nestle corporation, for seeking a patent on a particular extraction process involving the fennel flower. While this might bring a helpful new medicinal product on the market, patent protection could also harm the ability of anyone to do the same, resulting in Nestle having exclusive rights to an ingredient which should be available to all of us naturally – as is air and water. This is not the first time Nestle has used its power, influence and considerable profits to quietly gain an advantage. In fact, Nestle is one of the most boycotted corporations in the world, due to its alleged disregard for illegal child labour and aggressive marketing of infant formula in third world countries. The real danger is when we let corporations quietly and legally gain access to natural products (how would you like it if you had to pay a tax on the air you breathe?) that should not “belong” to anyone. It’s a very disturbing concept, to think that the law would be on the side of these profit factories and against the common consumer.

Last but not least, boycotting is only effective when we know what these corporations sell – unless it screams NESTLE on the label, how do we know who we’re giving our hard-earned money to? They’re pretty crafty about hiding their mergers and acquisitions. I’m happy to share this company brand map that is also available in the book, Marketing, My Ass. If we all start boycotting Nestle products, the company will be forced to change its tactics.

Please share this post with as many people as possible. Come back soon (or subscribe to new posts) for more information going forward.

BrandFamilies

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One thought on “Punish the Players

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